Have Your Youngsters Grown Out Of Their Garments Once more? Test Out This Market For Preloved Clothes
When Priscilla Wuersch-Ng and Lala Wang noticed how infants outgrow their garments in a matter of weeks, and that lots of the items nonetheless had their tags on, they realised that many dad and mom battle to client children clothes in a sustainable method. So that they determined to do one thing about it.
The end result? PreLouLou, an internet market that enables locals to purchase and promote preloved child and kids’s attire. The web site was launched final month.
“We have been impressed by resale platforms within the US, Europe and Australia that folks a extra sustainable approach of consuming and clothes for his or her youngsters. This led us to conduct our personal surveys and focus teams with dad and mom right here, and we discovered this downside to be an untapped market alternative,” says Priscilla.
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Have Your Youngsters Grown Out Of Their Garments Once more? Test Out This Market For Preloved Clothes
An enhanced market
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However what “untapped” alternative, notably after we have already got a well-liked on-line market like Carousell?
“PreLouLou offers a greater buying expertise in a number of methods. First, buyers can browse objects which have already been curated for high quality. Second, they’ll buy objects by totally different sellers relatively than haggle with particular person sellers,” she explains.
She provides that additionally they embody first rate footage and product descriptions so buyers know precisely what they’re shopping for and don’t need to spend time sieving by way of unclear photographs or poor captions.
The corporate presently has over 400 merchandise on the market. Many of the clothes are from designer manufacturers like Dior, Ralph Lauren and Bonpoint; boutique manufacturers like Happyology, Kakapo and DotDotSmile; excessive avenue manufacturers corresponding to Zara and Hole; and native manufacturers together with Le Petit Society, The Elly Retailer and Sea Apple.
“This not solely permits buyers to select from a variety of manufacturers and magnificence, but in addition entry distinctive, classic items at inexpensive worth factors. And to additional encourage dad and mom to embrace moral trend, we additionally present concepts on easy methods to pair the items now we have.”
All of the clothes are presently sourced regionally, and all of the listed costs are at the least 50 p.c off their retail costs. In brief, a prime from a excessive avenue model may be going for as little as $10, and a uncommon couture piece, for a few hundred. Each merchandise is rigorously sorted (i.e. new with tag, wonderful and good) by situation.
PreLouLou
A higher objective
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It’s no secret that the style trade is the second largest polluter on this planet, coming in second to grease. And in Singapore alone, child youngsters clothes add as much as over 200,000 tonnes of textile waste a 12 months.
“Quick trend offers an inexpensive approach for customers to benefit from the newest tendencies, however its affect on the setting is worrying and corporations can do extra to reevaluate their practices. We shouldn’t overlook that there’s additionally rather a lot that we are able to do as customers to encourage sustainability,” says Priscilla. She provides that each one of PreLouLou’s items are meticulously inspected to make sure that they meet excessive requirements in each high quality and hygiene.
“There’s nonetheless some resistance to consuming second-hand objects, maybe because of uncertainty about their situation or cleanliness requirements. However there must be a change in mindset in order that our kids will inherit a habitable and inexperienced planet.”
As such, a lot because the duo needed to “forgo a number of staycations” to construct the web site, they don’t have any regrets about pursuing this ardour mission. It helps that prospects are quick recognising their efforts.
“It’s laborious work however we’ve already acquired great help and constructive suggestions from the neighborhood regardless of being new. It’s been actually price it.”
Textual content: Adora Wong/HerWorld
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